SEO - Search engine optimisation
Don’t Just Be On The List, Top It!
SEO Optimisation is vitally important in achieving the highest ranking for multiple search terms, thereby increasing your web presence. We improve necessary elements of your site, so it appears higher up the rankings of search engines, increasing traffic, and raising awareness of your brand.
It’s a long term search marketing strategy that is comprised of 3 main elements.
The content and structure of your site has a major influence over how search engines perceive, and therefore rank your pages.
Pages need to have well composed, relevant content to be attractive to users and search engines alike. We research the keywords that potential visitors might use in the likes of Google, Yahoo and Bing, then use those words and phrases in and around your content to have a better chance of being featured in search results!
In SEO Optimising we are ever-mindful of the linking structures of pages to ensure no issues that may affect the results.
The way site content is organised tells search engines which pages are important and those that aren’t, so it’s important to structure a site around key content, categories or product pages. We encourage that pages are updated regularly to maximise search results.
We assist you in gaining trustworthy, quality links to your site, primarily through building great content and sharing via blogger outreach, social and online PR.
We focus carefully on Meta descriptions appearing under the listing, as they have an impact on the click-through rate that listings achieve.
We also concentrate on site architecture, as search engines need to be able to find all of the key pages on your website. It’s important that site architecture makes this as easy as possible and doesn’t present any technical roadblocks that prevent search engines “crawling” important content.
We avoid too much duplication as well, as it makes it difficult for search engines to determine which page to rank, and isn’t a favourable user experience.
We promote the development of links organically, that are relevant, high quality, and from trusted sources. Links from relevant, high quality sites, and sharing that has been gained naturally appear as more trustworthy to search engines, and are therefore much more likely to rank highly. We show you how this is achieved.
For businesses who want to start SEO, but at a slower pace. This option is great for new businesses or those who want a gradual customer lead growth so they can adapt steadily to the increased lead demand.