What are directory listings?
Directory listings is getting your business Name, Address and Phone number (NAP) listed on the internet. Getting your NAP cited on a website, similar to like a phone book directory, is seen by Google and helps towards boosting your map pack ranking.
What is Google map pack?
When you type in the Google search bar for a particular service, the map result will show the local area you are searching in, and provides the top 3 ranking businesses for that particular keyword in that area.
For example; the search for 'real estate aerial photography' is shown here.
Why do I need directory listings?