So you’ve taken the plunge in deciding to build your Brisbane business’ online presence through using a Brisbane SEO specialist. It’s exciting, exhilarating, and scary at the same time. If you haven’t delved into the realms of internet marketing, the concept of SEO may be foreign to you but before jumping the gun on hiring a Brisbane SEO specialist, you should look out for these 5 crucial things:
1. Years of Being in Business in Brisbane
It goes without saying that experience is valuable no matter the industry. Look at Forbes for example, the company was founded in 1912 which dates back several decades to date and it has proven to be increasing in success by the year.
A Brisbane SEO expert who has seen the changes of what works and what doesn’t in the application of SEO in Brisbane will understand how to execute the most effective SEO campaigns that will help your business succeed.
2. Understand the 3 SEO Levels
Before you are able to hire someone for SEO services, you should take the time to understand the three different levels of SEO.
Firstly, there is the technical side of things which involves the structure of your website such as a silo structure. This will help determine the ease or difficulty for search engines to crawl and index your website.
Secondly, there is on-page SEO which involves the use of keywords, meta tags, alt tags, and other HTML tags to help increase organic traffic to your website.
Thirdly, there is off-site optimisation which involves link building by way of social signals, guest posting, forum posting, and many more.
3. Proven Track Record
As much as it is easy to boast about being good at something, it’s another thing to be able to show a proven track record. It is important to look for a great track record from a local perspective for any Brisbane SEO company you may be interested in. Find out who their local clients are and do your due diligence in finding how these clients are performing in terms of SEO.
If their local clients are doing good in SEO, then that Brisbane SEO company probably is a reliable one that can help your business thrive.
4. Flexibility to See in Your Perspective
Flexibility is one of the key features of a successful SEO agency. To help your business create brand awareness, you must use an SEO specialist who is able to visualise your company in your perspective. This will then help them improve your company’s SEO in the intended company tone and approach rather than following a culture that does not align to your company’s core values.
5. Excellent Customer Service
Like all things, an excellent customer service makes or breaks a business. As a business owner, you must ensure that any SEO agency in Brisbane that you wish to contract with bears nothing short of excellent customer service. Your SEO specialist needs to be able to communicate very clearly with you and should be someone who is willing to spend the time and effort explaining to you the technicalities of aspects you do not understand.