If you’re looking to build a successful business in Brisbane, you would have figured out by now that getting in on the internet marketing trend is an extremely lucrative aspect in boosting your business. When it comes to hiring an SEO specialist in Brisbane, things can prove to be rather overwhelming especially if the SEO world is a foreign one.
As with all aspects of your business, it is important to understand what you are getting into before jumping the gun. To help you understand more about the types of SEO Services every small Brisbane business needs, we’ve created this list accordingly.
1. Keyword Research
The most important aspect of any SEO project no matter how big or small is keyword research. In order for SEO to even take place, a business has to identify the keywords it wants to rank for.
Selecting keywords can be a complex procedure as several different metrics come into play such as the search volume for those keywords, the natural readability of the keywords, whether these keywords are short tail or long tail, the competition for these keywords, and the ease or difficulty in getting the selected keywords ranked.
Relevancy of a keyword is critical in boosting the success of your business. Keywords that contain commercial intent are more valuable than those that are just informational especially if you run a business that offers the sale of products or services.
For example, if you run a plumbing business in Brisbane, you will want your website to rank for commercial keywords such as “plumbing services in Brisbane” or “best plumbers in Brisbane”. Informational keywords on the other hand would include keywords like “how to do your own plumbing” and “how to fix a broken pipe” and so on so forth.
2. Website Content - Posts and Pages
Once you’ve obtained a good list of keywords you would like to utilise in your website, it’s time to start creating website content via posts and pages in your website. High quality content is the key to a successful website.
If you had the potential to send one million visitors to a website daily but had terrible content that did not flow or add value to its visitors, the conversion and bounce rate would be terrible despite having so many potential customers. Creating compelling web content is critical in a successful business’ website as we all know the power of a pen is mightier than a sword.
Keyword integration based on your keyword list is a given when writing website content as this will help your website get seen by search engines thus helping your search engine ranking.
3. Page Optimisation
On top of creating great content, it is crucial to understand the optimisation requirements for web pages. Factors such as meta tags, alt tags, meta scheme attributes, keyword density, so on and so forth all affect the on-site SEO of your website which in turn affects the search engine marketing of your website.
4. Link Building
As much as it is important to do on-site SEO, it is also crucial to do off-site SEO to help raise awareness of your site and to create domain and page authority. The quality and quantity of links that link back to your website from other high authority sites bear good indications for search engines to help rank your website on par with the others.