Performing an SEO Audit on your website isn’t just a one-off thing and should be done on a yearly basis to ensure optimal health of your website. This rough indication is dependent on the size of your website, for example, a website with 100 web pages or so may only need to perform an SEO Audit on a yearly basis while a website with 1000s of web pages may need to perform an SEO Audit every 6 months or so. SEO Audits also help measure your site’s performance which provides useful indications on how to improve your website over time.
An SEO Audit essentially helps identify the effectivity of your website’s performance with regard to search engine algorithms. Once issues have been identified, the SEO Audit report will provide information on how to fix these errors and what aspects you can improve upon on your website to boost search engine rankings and organic traffic. It helps you understand what is working on your website and what isn’t thus allowing you to replicate success from a working method onto another less successful campaign.
Like all other types of businesses, some products will be your winning products while others will incur negative costs or just break even. For example, Sony’s winning product was the creation of Playstation products while it’s less popular products were laptops and computers.
To run a successful online business, constant monitoring of performance is crucial in discovering opportunities that you can scale up to bring more profit and returns. An SEO Audit of your website can help you identify both on-site and off-site issues that essential form the foundation of an effective SEO strategy.
A good SEO Audit should cover the following components:
Ultimately, it is important to perform high quality SEO audits for your website as by doing so, you will be improving the overall SEO quality score of your website as assessed by the major search engines.