The very first website ever created was made by Tim Berners-Lee in 1991. Tim was a professional scientist who worked for CERN in Geneva, Switzerland; he saw the "world wide web" as a useful tool to help share information and data between professional researchers.
The website (http://info.cern.ch/hypertext/WWW/TheProject.html) is pretty amateur by today's standards, but it's the oldest in existence, so we'll give it the respect it deserves for being truly o.g.
Why does this matter?
Because the concept of the internet was established from the get-go as a web. Webs need connections to other points in order to create a full-fledged net of linked information.
Before SEO, before search engines, before any of the modern marketing tools and strategies, websites relied on hyperlinks between themselves to drive traffic and generate a steady user base.
Brisbane SEO services will connect you to this web by the genesis of outstanding backlinks.
Backlinks are like the strings of a web - and the more strings, the more flies you can snatch.
Let's briefly discuss the concept of backlinks as it relates to modern SEO, and how a humble website built in Brisbane can reach out and connect with people from all over the world.
What is a backlink?
To put it simply, a backlink is a hyperlink that directs users to your website from another website.
As you can imagine, this can be an incredibly useful tool to gaining clicks from users seeking relevant information on your product or service.
In ancient times, roads were the equivalent of modern-day backlinks. Cities that had useful locations with numerous connections to other civilizations would flourish with the increased commerce and trade that travelers brought.
Backlinks are like the roads of the internet. The more paths that lead to your website, the better the traffic.
Why are backlinks important?
Besides the obvious advantages of having more strings that connect to your website, backlinks are a critical component in your SEO arsenal.
Modern search engines use the quality of your backlink data to determine just how valuable your website is to their users - and they give it extra credit when it has relevant links.
Of course, this makes perfect sense. Dodgy websites with cliché, spammy data will not earn links from their peers. Only quality content offered to the customer will inspire links from other relevant websites.
What does this mean? It means not all backlinks are created equal!
Let's take a look at some of the key features that define a useful backlink for your website.
Backlinks should be:
Please note: You don't get extra credit for having multiple backlinks from one website!
How do you build valuable backlinks?
Your SEO strategy should be comprehensive and realistic. Understanding the definition of SEO terminology will not give you mastery of how it relates to modern day website construction - nor will it bring you the traffic that you may think you deserve.
Expertise in backlink management is an increasingly valuable commodity, which is why we've developed a program of backlink generation that works. It doesn't rely on cheap gimmicks - we can help you grow an organic collection of relevant, valuable backlinks to drive users to your website.
Please note: You also need to be selective and critical of any links you create to other websites - you can and will be penalised by the major search engines for inserting your own links to irrelevant pages.
Marketing today is about the value of networking and content creation. While only you can determine the quality of your content, we can help you realize your dream of bringing that quality to the maximum amount of users.
Contact us for questions - we're here to help!