The primary purpose of any website is to rank number one! The reasons are obvious – Number 1 ranking means high traffic, high sales, great visibility, brand awareness and several other benefits.
Search engines are powerful and they are the most important way for consumers to get information online. Getting on top of the list means the best website ranking and visible to everyone who searches for a specific product or service.
Website ranking is important because it is the way to get traffic online, get first page ranking and lots of traffic. First page websites get more than 91.5% traffic, while the second page gets around 4.8% of traffic while page three means 1.1% traffic. Thus, all online companies endeavor to get a good ranking in search results which will catapult their business to growth and development.