If you could tap into the millions of people using search engines on a daily basis, imagine how successful your business could be. This is why engaging in SEO services for your website will prove to be an invaluable asset to the success of your business.
In order to be able to maximise your own website’s SEO, you first need to understand how search engines rank websites based on SEO. If you look back 10 years ago, SEO was rather simple with minimal efforts such as adding the page name as part of the URL would have helped boost your rankings. As times change, search engines have become more difficult to rank in as the review process has become more rigid and strict.
We’ve put together a basic list of what search engines like Google look out for when ranking a website.
1. Website Age - The older your website has been online for, the more priority it is given by search engines. Search engines tend to favouritise websites that have been around for longer on the basis of trust and reputation when compared to a brand new site that hasn’t made any significant presence online.
2. Keywords - Search engines analyse the types of keywords that are used throughout your website in order to learn and understand what your website is about. It is therefore important to use the correct keywords to describe your website within your website’s content. Using popular phrases used in your niche can help search engines crawl and index your website better. Other places you could maximise keyword usage is through titles, URLs, and meta tags. Although it is important to use keywords in your website, it is also important not to overuse them since search engines may conclude that you are trying to cheat the system by overloading your website with keywords that do not provide value to your readers. To avoid falling into this trap, mix in a variation of short tail and long tail keywords throughout your website content.
3. Outgoing Links - Having a good number of outgoing links generates a positive SEO score so long as the links are relevant to your website’s content and link out to a reliable source within that niche. Outgoing links from one page of your website to another page of your website can also prove to be valuable as it creates a positive link juice within your website.
4. Incoming Links - Having a fair share of incoming links will help your website look trustworthy and authoritative in the eyes of a search engine. This is however dependent on the quality of the incoming links, for example, an incoming link from www.bbc.co.uk will bear a bigger positive impact than from a website like www.howtobeabetterparent.com.
5. Mobile Optimisation - Due to the increase usage of mobile phones, search engine algorithms have adjusted to consider how responsive your website is.
6. Website Security - Major search engines such as Google take into account the level of security your website has as part of its factors in ranking a website. An SSL certificate will help you build security trust as well as having an up-to-date server that is free from infection.