The world of SEO may seem overwhelming at times and as such, we’ve created this article to help the small business owner perform their own SEO Analysis and SEO Audit for their business website. Kindly note that this article is just a general overview of how to perform an in-depth SEO Analysis and SEO Audit of your website.
Step 1 - Using Google Analytics
The most important part of SEO Analysis is to add a Google Analytics Code or a webmasters code to help keep track of your website’s activity. By simply adding these codes, you will be able to track the volume of traffic to your website, find out where the traffic is coming from, the audience of your traffic, and other acquisition details that will prove useful in understanding your audience.
Google Analytics is responsible for tracking the activity to your website while Google Webmasters is essential for analysing the technical data such as broken links, spam, checking URLs, so on so forth.
Step 2 - Creating or Updating Robots.txt
A Robots.txt is essential to inform search engines which pages of your website should be accessed and which pages of your website should be crawled. After creating or updating your Robots.txt file, you will have to submit it to your website’s sitemap which gives the robot the list of pages it is allowed to visit.
Step 3 - HTML & XML Sitemaps
A HTML & XML Sitemap is crucial in helping search engines crawl and index your website as it informs the search engines of any changes that take place in real-time. Crawling and indexing may take some time and having a HTML & XML sitemap will boost efficiency helping any changes to your website to be indexed faster.
Step 4 - URL Redirects
It is important to incorporate redirects for your website as heavy bounce rates occur when a visitor visits a “HTTP 404 Not Found Error” when a web page does not exist on a website. 301 redirects are crucial for both the http:// version of your website as well as the http://www version of your website.
Step 5 - Fixing Broken Links
Broken links also bear another problem for heavy bounce rates as visitors naturally find it frustrating when a link they clicked leads to a dead page. Broken links impact your website negatively by harming your domain and page authority as well as creating a bad impression on your potential customers.
Step 6 - Website Speed Test
A successful website should have a load time of no more than 5 seconds to give an excellent user experience. It is extremely frustrating when a website takes too long to load and often visitors end up closing the web page or browser to find a different source that will load quicker.
Step 7 - Mobile Optimisation
With internet browsing on mobile devices increasing by the day it makes sense for any business to have a mobile optimised website.
Step 8 - Keyword Research
Keyword research is the main foundation of a website’s SEO Analysis and should be performed correctly and thoroughly.
Step 9 - Meta Tags
Optimising meta tags on your website will help increase search engine rankings.
Step 10 - Competitor Analysis
As part of an SEO audit, it is important to keep a close eye on your competitors. Find out what is working and what isn’t and try to emulate their success onto your own website.