Doing Local SEO for your business in Brisbane can prove to be a highly challenging task when compared to trying to rank your website for a global keyword or search phrase. Geo-specific businesses constantly face the challenge of search results that rapidly change due to search engine’s algorithms.
Despite Local SEO being very different than global SEO, the main factors of on-site SEO and off-site SEO still bear great importance. The main difference in these SEO techniques is the way you build your links and the type of links you will need to focus on.
Here are some great tips to help boost your Local SEO for your Brisbane business.
1. Business Listings and Directories
To really nail the Local SEO presence, you will need to claim your business in both Bing Places for Business and Google My Business. We won’t go into the details of setting up your business listings as there are plenty of instructions available online that will help you do that such as this one and this one.
Here is a list of things that you should include in your business listings:
By associating your business to these business directories, you are identifying your business in that geographical location. This will also help when users within the area search for something relevant to your business using the “near me” feature in a web search or by using a voice search with Apple’s Siri.
2. Name, Address, Phone Number (NAP)
To thrive in the Local SEO game, you must ensure consistency throughout all your business’ dealings online. Ensure that you have your full name, address, and phone number to your website as well as on any other websites that you may have your business listed in (e.g. local citations, directories, etc.)
Use the Schema.org markup on your NAP to notify all search engines to display the correct information for your business.
3. Local Reviews
Obtaining positive local reviews will directly impact your local search rankings. It is therefore important that you spend the time and effort to acquiring genuine local reviews from customers.
Whether you obtain local reviews from TripAdvisor, Google reviews, Yelp, or any other local directory, all forms of reviews are considered as a positive Local SEO score toward your search engine rankings. To help get some local reviews for your business, get in touch with your existing customer base and offer them an incentive to leave a review, for example, a coupon or a discount.
Other ways to help increase more local reviews would be to inform customers how they could leave a review for your business such as an instruction page on your website or alternatively a friendly email request for a review of your services (if you offer services).