If you’re a business owner in Brisbane, choosing the best SEO Services in Brisbane is critical to your success. After all, having local SEO consultants who are familiar with the area your business operates in can prove to be an invaluable advantage in making your online presence better.
Inevitably, like all hiring processes, there is a right and wrong way to go about it. In this article, we share with you effective advice that could help give you great bang for buck as well as the common pitfalls to avoid when choosing an SEO specialist in Brisbane.
Mistake #1 - Relying on Google Search Results
On face value, it makes sense to rely on Google’s top search results when typing in for keywords like “SEO services brisbane” or “SEO consultants brisbane”. Simplistically, your train of thought most likely will be that if the SEO company can rank itself for those keywords, they probably could do the same for yours.
Truth be told is that the most successful SEO companies in Brisbane don’t put much effort into getting ranked on Google and other search engines. They already have their clientele and great referrals by word of mouth. The retention rates of clients is high thus keeping them extremely busy working on client projects which means many great SEO firms in Brisbane don’t actually do SEO for themselves.
Mistake #2 - Trusting Lists
When searching for the best SEO consultants online, you’ll most likely be entering keywords like “best SEO consultants in Brisbane” or “best SEO companies”. With search terms like these, articles containing lists of the alleged top SEO companies will be suggested, for example, an article titled “Top 10 SEO specialists in Brisbane” will come back in your search results.
Unfortunately, the way these articles work is that many of them operate through a referral basis and gain commissions for referring a customer to a company. These websites often approach SEO companies in that area and offer proposals like “I’ll list your SEO company as No.1 in my Top 10 SEO list if you pay me $20,000 a year”. It’s a great model for them but what that means for you is that you’re not actually receiving reliable information and those SEO companies listed aren’t always necessarily the best.
In order to choose the best SEO company for your business, you will need to identify your company goals. Muster all the important people such as the CEO, the board of directors, the executive team, and come up with a list of goals your company seeks to achieve by way of SEO.
Examples of good goals include identifying a specific audience group (e.g. 30 year old single females who are interested in keeping fit and eating healthy), trying to boost revenue through a new sales channel (SEO), increase brand awareness, so on so forth.
Examples of bad goals include just wanting more traffic (traffic does not necessarily lead to more revenue and is not a goal in itself), increase rankings only (this appears to be solely for vanity reasons), so on so forth.
Once you have identified your company’s goals, the next step is to list at least five SEO consultancies or agencies based on good and reliable sources (e.g. from friends, personal networks, or professional networks). Ask each SEO company what processes they use to accomplish your company’s goals and why those particular processes are used. Other questions to ask include reporting processes, resources used, fall back plans, so on so forth.