To summarise, SEO stands for search engine optimisation which is the definitive term of strategies used to help rank your website on search engines. The higher your rankings, the more organic traffic to your website. For example, a website that is not listed on Google’s first page will naturally not receive as much traffic from Google when compared to a website that is ranked in the No.1 Position of Google for a relevant keyword.
In this article, we have assumed that you are aware of the benefits SEO can offer your business and online presence. Should you require further reading on the benefits of SEO for your Brisbane business, have a read of our articles titled “Types of SEO Services You’ll Need in Building a Successful Business in Brisbane” and “The Importance of Performing an SEO Audit on Your Website”.
When it comes to managing business operations, marketing costs are a heavily considered factor and should not be taken lightly. The dilemma faced by majority of small business owners is whether the rewards gained from SEO is worth the time, effort, and money involved.
In answer of this question, we have provided a three step process to help you decide whether hiring a Brisbane SEO Agency is the right step in building an online presence for your Brisbane business.
1. How Much Time Do You Have?
It is true that anyone can do SEO for their own website, the disclaimer being that the quality of SEO work may significantly vary when compared to an SEO specialist who does it for a living. However, the amount of time spent doing SEO can be quite time consuming considering SEO work requires consistency throughout the lifetime of the website.
In order to gain a high SEO quality score on search engines, a website’s SEO must be continually consistent. Even if you manage to boost your website’s SEO to the No.1 position on Google, if you stop working on SEO for your website the following day, you can’t expect to stay in the No.1 position when a month passes by.
If you have the time to commit to doing your own SEO services for your business, you may choose to do so however all the time spent on working on SEO yourself is time that is taken away from growing your business and managing the operations. After all, are you a business person or an SEO person first?
2. How Much Effort Can You Commit?
SEO involves a lot of technical effort that you may not be skilled in. To learn how to execute an excellent and successful SEO campaign will require countless hours of reading and learning which can be a relatively steep curve for a beginner.
Are you able to commit that much effort in SEO when it could be spent on growing your business instead?
3. What is Your Budget for SEO Campaigns?
The biggest reason for doing SEO yourself instead of hiring an SEO agency is the cost. Typically, an SEO campaign can cost around $750 a month to over $10,000 a month depending on the competitive nature of your niche and how aggressive you want your campaigns to be.
Further, SEO tools of the trade add onto the monthly cost of running an SEO campaign and can range anywhere from $50 to $200 a month. By hiring an SEO company, you will also be gaining access to SEO tools that they already possess that can be used to help build your business’ SEO campaigns.